Event Tips
Tips To Make an Impact with Your Women's Wellness Event
Embrace Your Heart and Eliz Greene draw on a decade of experience with Women’s Wellness programs to offer tips to increase the impact of your next Women’s Wellness event.
Keep your sponsors happy and don’t bore your audience:
According to comments made by someone who manages over 200 sponsorships per year:
“A well-attended event that is well-run is the best thanks a sponsor can get. That and coherent advance materials. As the person who also fills the table, I love the events that people clamor to attend versus the ones that takes weeks and weeks to recruit for. “Please invite me again” is music to my ears. Most programs we attend could be cut in half in terms of time and leave more of an impact in terms of content. End five minutes early and you will have your community at your feet.
If you have a professional keynote speaker, frame the talk with minimal additional content. Let the speaker do the heavy lifting!”
Read more tips to Honor Your Sponsors -- without boring your audience! and Four ways to tell if your PowerPoint will bore your audience.
Offer something people want before the event.
Increase the educational impact and awareness of your event by providing healthy tips, articles and information businesses and individuals can use.
Connect with local churches and other places of worship. Ask to put tips and event information in the weekly bulletin.
- Connect with local large employers. Offer articles for their newsletter and ask them to include event information.
- Develop a program to reward increased activity, smoking cessation or having blood pressure or cholesterol checked with the opportunity to attend event on work time.
- Become involved in your local Chamber of Commerce or connect with someone who is active. Offer speakers for their program. Chambers are a great way to reach out to smaller businesses in the community.
- Develop relationships with local service and social organizations, such as the Red Hats. Offer speakers for their programs and information for their newsletters. These organizations can be great sources of volunteers and attendees.
Paint your event red:
Many events focused on women and heart disease are built around the “red dress” symbol. Brand your event by:
- Asking attendees to wear red. Put “wear red” on the invitation and in ads to encourage participation.
- Connecting with local department stores and women’s clothing stores to:
- Provide clothing for a “red” fashion show.
- Provide red dresses and mannequins to place around venue
Department stores have staff to create displays in the store, ask them to “dress” your event. One department store staff went so far as to create new red drapes for the ballroom for one event.
- Ask store to display red clothing and event information in their windows before event.
Think outside the budget:
- Explore all the potential budget departments within a business. Often the marketing, public relations, foundation, education and wellness department all have separate budgets you can tap into.
- Include a vendor area where local businesses can share their products and services. Make this part of sponsorship opportunities and/or charge for booth space.
- Connect with local hospitals and allow them to promote new technology or services.
Deepen the education:
- Provide a heart healthy meal during the event. Print the recipes in the program.
Invite participants to submit favorite recipes to be redone and made more healthy.
- Broaden the impact beyond educating women and include education for health care providers as well.
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Copyright Eliz Greene 2008
Eliz Greene is a heart attack survivor, author and nationally known speaker on a mission to encourage women to recognize heart disease as their most serious health threat and provide down-to-earth strategies for active and healthy lives. Learn more about Eliz and the Embrace Your Heart Wellness Initiative at www.EmbraceYourHeart.com